An Autonomous College of Ranchi University, Ranchi

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Bachelor of  Advertising Sales Promotion & Sales Management (ASPSM)

B.Com (Vocational)

 For entering the exiting & magical world of  Marketing & Advertising.

Career option available with this course:


1. Sales Executive/Manager in the Corporate sector.
2. Marketing Executive/Manager in the Corporate sector.
3. Advertising Executive/Manager in Advertising Agency.
4. Client servicing Executive with the Advertising Agency.
5. Creative Trainee/Executive with the Media/Advertising Agency.
6. Media Trainee/Executive with the Media.
7. Promotion Executive/Manager in the Corporate sector.
8. Brand Executive/Manager in the Corporate sector.
9. Floor Manager in the Retail Store/Mall.
10. Market Research/Survey Executive in the Market Research Agency/Company.

The three year programme leads to the degree of B.Com (Voc) in  A.S.P.S.M (A.S.P.S.M Honours Course). This course comprises of six semesters. For admission into Honours degree in any subject it shall be necessary for a student to have obtained not less than 50% marks in the subject concerned and also in aggregate in the Intermediate + 2 examination.

This course is a full time course. The duration is for three years programme leads to the award of the degree of Bachelor of  Advertising, Sales Promotion & Sales Management. 

Course Curriculam at a glance
       
Semester Honours Subject   Subsidiary Subject
       
I Marketing Management   Quantitative Technique
  Integrated Marketing Communication   Financial Management
      Language-MIL Hindi/Alt.Eng/Non Hindi
       
II Advertising Management   Retail Management
  Promotional Creativity   Computer Application in Adv & Marketing
      Language-MIL Hindi/Alt.Eng/Non Hindi
       
III Sales Management   Service Marketing & Management
  Media Management   Management Information System
      Language-MIL Hindi/Alt.Eng/Non Hindi
       
IV Consumer Behaviour   Principles of Management
  Event Management   Brand Management
      Language-MIL Hindi/Alt.Eng/Non Hindi
       
V Select on division from the following   Select on division from the following
  Division-A (Advertising)   Division-A (Advertising)
  Space Selling & Soft Skill Dev.   Mass Media Research
  Managing Adv Ageencies & Gov. Laws   Customer Relationship Management
      Environmental Science & Ethics
  Division-B (Marketing)   Division-B (Marketing)
  Personal Selling & Salesmanship   Rural Marketing Management
  Logistic & Supply Chain Mgt.   Customer Relationship Management
      Environmental Science & Ethics
       
VI On-Job Training   Environmental Science & Ethics
  Entrepreneurship Development Programme    
       
       

The campus is equipped with
  • Well maintained student friendly ambience
  • Hi-tech infrastructural facilities
  • 26 U.G. Courses
  • Central Research Laboratory
  • Virtual Class Room
  • Language Lab
  • Wi-fi enabled Campus
  • Central Library