|
Course Curriculam at a glance |
|
|
|
|
|
|
Semester |
Honours Subject |
|
Subsidiary Subject |
|
|
|
|
|
|
I |
Marketing Management |
|
Quantitative Technique |
|
|
Integrated Marketing Communication |
|
Financial Management |
|
|
|
|
Language-MIL Hindi/Alt.Eng/Non Hindi |
|
|
|
|
|
|
II |
Advertising Management |
|
Retail Management |
|
|
Promotional Creativity |
|
Computer Application in Adv & Marketing |
|
|
|
|
Language-MIL Hindi/Alt.Eng/Non Hindi |
|
|
|
|
|
|
III |
Sales Management |
|
Service Marketing & Management |
|
|
Media Management |
|
Management Information System |
|
|
|
|
Language-MIL Hindi/Alt.Eng/Non Hindi |
|
|
|
|
|
|
IV |
Consumer Behaviour |
|
Principles of Management |
|
|
Event Management |
|
Brand Management |
|
|
|
|
Language-MIL Hindi/Alt.Eng/Non Hindi |
|
|
|
|
|
|
V |
Select on division from the following |
|
Select on division from the following |
|
|
Division-A (Advertising) |
|
Division-A (Advertising) |
|
|
Space Selling & Soft Skill Dev. |
|
Mass Media Research |
|
|
Managing Adv Ageencies & Gov. Laws |
|
Customer Relationship Management |
|
|
|
|
Environmental Science & Ethics |
|
|
Division-B (Marketing) |
|
Division-B (Marketing) |
|
|
Personal Selling & Salesmanship |
|
Rural Marketing Management |
|
|
Logistic & Supply Chain Mgt. |
|
Customer Relationship Management |
|
|
|
|
Environmental Science & Ethics |
|
|
|
|
|
|
VI |
On-Job Training |
|
Environmental Science & Ethics |
|
|
Entrepreneurship Development Programme |
|
|
|
|
|
|
|
|
|
|
|
|